9-figure copywriters Luke Mills Iha & Mario Castelli are giving you the chance to…

Plug In Our “Wild Card Copywriting System” So You Can Land MORE Clients, Charge 10X More PER Client, And Consistently Produce The BEST Copy Of Your Life With 100% Certainty…

(Faster And Easier Than You Ever Thought Possible!)

Keep reading… Because on THIS page, I’m going to spill secrets we’ve NEVER revealed publicly. Including…

  • Why “Wild Card Copywriting” is the KEY to confidently crushing ANY copy project you need to write… while SAVING yourself from the “AI copywriting PURGE.” 

    (This is how to consistently turn measly 1K gigs into $100K+ clients… OR scale your own offers.)
  • How we’ve cracked the code to producing TRUE “A-Level” AI Emails… almost INSTANTLY… using nothing but 30 second voice notes…  

    (If you’re an email copywriter, this one tip will cut your workload by 90%... WITHOUT sacrificing quality.)
  • The PRIVATE “Black Market” Job Board… that 8 and 9-figure businesses go to whenever they need new copywriters… 

    (From $15K+ VSL gigs… to ad writing roles at $300M/y companies like VShred… this is where the TOP copywriting jobs are posted FIRST. And it’s EXCLUSIVE.)
  • ADVANCED AI Avatar Research Hacks that show you EXACTLY what your prospects need to be told… in the EXACT way they want to be sold…

    (This is like getting your market to write high-converting sales messages FOR you.)
  • PROVEN processes for cranking out winning hooks, ads, emails, sales letters, VSLs, advertorials and more… in 1/10th the time it USED to take… 

    (We’ll show you how to leverage AI the CORRECT way… to ENHANCE your copy efficiency WITHOUT stealing the human element.)
  • LIVE Weekly “CERTAINTY” Calls Where You’ll Get World-Class FEEDBACK From TWO Top Copywriters Who’ve Helped Generate Over $350 Million In Sales

    (We’ll help you FIX your copy so it converts on COLD TRAFFIC. Improve EVERY single week… constantly IMPRESSING your clients… and becoming WORTHY of the high-paying copy gigs you actually want.)
  • PLUS… how you can get access to ALL of our PREMIUM VIP workshops (including Attention Hacking, AI Avatar Machine, AI Email Mastery)... AND all of our FUTURE workshops… for FREE
A Letter From Mario Castelli 
The Copy Cave, Staten Island NY:
I’m writing this letter for a VERY specific reason…

Because I want to GIVE you the ONE thing that every copywriter, marketer, and direct response business owner desperately craves.

And no, I’m NOT talking about “money” or “freedom.”

Even though, from my experience…

This one CRUCIAL factor is KEY to achieving the money and freedom most marketers simply dream of.

Why do I say that? 

Because this ONE factor is THE primary reason…

I was able to literally 100X the fees I command as a copywriter.

It took me from charging $297 on my first ever copy project…

To NOW charging $25,000.00 + ROYALTIES + performance bonuses for a typical project.

This ONE factor is what allowed me to turn a simple $5000 “trial gig” at VShred… into nearly $400,000.00 of copy fees + performance bonuses.

(I ALSO used it to carve out profit splits + equity shares with other 7 and 8-figure businesses.)

This SAME factor is what took me from being an UNKNOWN introvert… 

Who had to HUNT for copy projects…

To becoming one of the most in-demand copywriters ACTIVE today

Where I can now COMFORTABLY turn down $50K+ of highly-desirable copy work in a typical month.

Because I have MORE high-leverage opportunities available to me… than I can possibly fulfill…

WITHOUT ever having to “promote myself.”

And this ONE factor… 

Is what’s enabled me to CONFIDENTLY create HUNDREDS of winning COLD TRAFFIC CONTROLS over the years… 

Generating well over 200 million dollars in revenue…

For both my clients’ offers and my OWN offers.

Now, I’m NOT telling you this shit to brag…

If you know me AT ALL… then you’re probably aware…

I’d rather headbutt a beehive than “talk about myself.”

(And I’m dangerously allergic to bees.)

But I’m biting the bullet here for a second…

Because I just want you to see GLIMPSES of what’s possible once you get this ONE crucial factor working for you.

And whether you’re looking to LAND more clients

EARN more PER client (by commanding higher fees + royalties/rev shares)...

Or… just produce high-converting copy that brings in a flood of new customers for your OWN business

The SHORTCUT To Achieving ALL Your Copywriting Or Online Business Goals Can Be Summed Up In ONE Word:

  • CERTAINTY.
Because your position in the marketplace…

The amount of DEMAND you have…

The rates + bonuses you can command as a copywriter…

And the amount of “home run” promos you produce…

Are ALL determined by:
  • The level of CERTAINTY you have in your copy skills.
  • The amount of CERTAINTY you’re able to deliver to clients.
Because THAT’S what SMART businesses are REALLY willing to pay top dollar for.

They PAY YOU… based on how CERTAIN they are… that you can deliver the CONVERSIONS they need to SCALE.

The more of a “Sure Thing” you are… the more they’re willing to pay.

(Which is HOW I was able to 100X my rates over the years. By focusing on the CERTAINTY I offer to businesses.)

And Sadly, MOST Copywriters Today (Including Those Who Write For Their OWN Businesses) Are Operating With VERY Little Certainty…

Many copywriters (even talented ones) sit down at their keyboard…

Shaking like a little kid on a haunted Halloween hayride.

Absolutely FLOODED with FEAR and anxiety.

You know that feeling I’m talking about, don’t you?

When the deadline for a copy project creeps closer and closer…

And you start coming up with more creative ways to PROCRASTINATE.

Like “ping ponging” between different browser windows to “do more research”… even though you’ve already spent weeks…

Or scrolling back up to the top of your Google Doc… 

To “read things from the beginning” for the 74th time.

ANYTHING you can do to avoid the pain of having to FINISH the damn copy.

And it’s NOT because you’re lazy…

You’d LOVE to knock this project out of the park. And move on with your life.

But you don’t have a clear plan of attack to MAKE it happen.

So you’re left feeling lost in the dark…

Second-guessing every decision…
  • ​“Are my hooks strong enough to COMMAND attention?”
  • “Are my promises and pain points on target… to stimulate the DOMINANT emotions?”
  • “Is my unique mechanism compelling enough to cut through the NOISE? Shit, do I even HAVE a unique mechanism?”
  • “Am I positioning the offer correctly? Or making the right sales argument?”
You don’t actually KNOW.

So the DOUBT starts eating you alive.

And the reason you DELAY is because…

You fear that the “finished product” isn’t gonna live up to your clients’ (or even worse, the MARKET’S) standards.

This stress DRAINS your self-confidence.

The IMPOSTER SYNDROME takes over…

You start fearing the WORST…

That the world is gonna figure out you don’t really know what you’re doing…

And they’d be better off just “replacing you with ChatGPT.”

So there’s a knot in your stomach whenever you send your copy off to a client.

You constantly check your inbox… 

Waiting for them to tear it to shreds…

And you feel a full-blown ULCER when you find out your copy is actually going LIVE in front of REAL traffic.

Because subconsciously, you EXPECT the project to fail…

And cause your business to come crumbling down like a house of cards.

I’ve been there.

We’ve ALL been there.

It leaves us to question why the hell we got into copywriting… or online marketing to begin with.

Like… maybe we should’ve just “gotten a real job” like our friends and family told us to.

But that’s shortsighted, emotional thinking…

And as uncomfortable as it is…

That whole situation I just described…

Is completely AVOIDABLE.

Because the procrastination, the frustration, the self-doubt, the crippling FEAR…

That ALL stems from a LACK OF CERTAINTY.
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If you already KNEW that your copy was going to convert like CRAZY…

Bringing in a shitload of sales…

And you were going to be showered with public praise from your clients… respect from your peers… and receive MORE high-paying opportunities as a result…

Then you wouldn’t procrastinate to get a project done, would you?

The words would POUR out of you.

And there wouldn’t be a NEED for you to “stress.”

I mean, think about it…
  • ​If you KNEW the EXACT hooks to use… to grab and HOLD attention from your perfect prospects…
  • If you pinpointed the EXACT pain points and promises your market responds to (and were able to feed it back to them in their own language)…
  • If you were able to EFFORTLESSLY craft rock-solid Unique Mechanisms that position YOUR offers as superior to the competition…
  • If you had REPEATABLE systems… that allowed you to quickly and easily produce the BEST copy of your life… every time you sat down at the keyboard…
Why would you EVER feel stressed?

Just doesn’t make sense.

You wouldn’t be sweating over “Launch day” when your copy goes live. 

You’d be EXCITED for it.

Because instead of worrying about IF your copy is going to convert…

You’d be licking your chops like a hungry lion…

As you wonder…
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I know this is true…

Because this is the way I actually feel nowadays.

The truth is…

I haven’t stressed over a copy project in a VERY long time.

Because I know that everything I write (or produce with AI) is gonna have a DAMN good chance of converting… right out of the gate.

And if for some reason, my copy DOESN’T work right away, even that’s no big deal. 

Minor setbacks aren’t gonna screw up MY confidence.

Because I have a track record of wins longer than the Dead Sea Scrolls…

Plus… I know how to respond to DATA.

So when something’s NOT working…

I can quickly see WHY…

Then… simply go in and FIX it.

Which means…

I don’t have to stress.

I never need to “wonder.”

I can approach every project KNOWING I’ve ALREADY won… and I’m just waiting for the timeline to “catch up.”

Because I Operate My Copywriting Business With 100% Certainty!

But it didn’t happen overnight.

It took me TWELVE years of doing this to develop the level of CERTAINTY I have now.

We’re talking 12 years of being IN THE TRENCHES

Working at this every day…

Cranking out every kind of copy you can imagine…

HUNDREDS of sales letters/VSLs…

THOUSANDS of ads and emails…

Advertorials… eCom pages… indoctrination sequences… webinars… even some direct mail!

I’ve written ALL of it. Many times over.

That’s 12 years of getting my ASS KICKED…

By both the MARKET itself…

AND by some of the amazing copy chiefs I’ve been privileged to work with over the years.

Like my first mentor Vin Montello…

(Who DOMINATED the first page of ClickBank in the early 2010s…)

Like my client Justin Goff…

And my friend and former business partner Stefan Georgi…

(Who I used to run Copy Accelerator Pro with… as well as a 7-figure copy agency.)

And Nick Daniel, the CEO of VShred…

(I was one of their “go to” copywriters for over 3 years… written DOZENS of cold traffic sales letters for them… and even helped them get their high-ticket program launched… which is now doing around 100M a year for them.)

Simply put…

My copywriting skills were FORGED by fire.

I’ve put in an INSANE amount of reps.

I’m battle-tested in DOZENS of different markets…
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Those who’ve watched me re-work people’s copy on the fly…

Are usually blown away by how “simple” I make it look.

As if I had some “magic” powers…

For turning mediocre copy…

Into something that stops you in your tracks… and triggers a SURGE of emotions.

But NONE of this is magic.

It’s just INTERNALIZED processes… 

A finely-tuned feedback loop… 

That came from analyzing BILLIONS of dollars worth of copy over the years.

The problem is…

For a long time, these “systems” just sat inside my head.

Because “copy” became so second nature to me… 

It wasn’t always easy to “translate” that to others.

I can FIX their copy FOR them… no problem…

But TEACHING them to simply “see what I see?”

I didn’t think it was possible to teach “INSTINCT.”
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(Who Also Happens To Be One Of The BEST Copywriters In The World)

I'm talking about my business partner Luke Mills Iha…

Who probably had a FASTER rise up the copywriting ranks…

Than anyone I’ve ever seen.
It just took Luke less than 2 years… 

To go from grinding hundred dollar gigs on Upwork…

To spearheading $50,000.00 sales letters… as Stefan Georgi’s “copy protege.” 

It’s pretty funny…

I remember Luke asking me basic questions on Facebook messenger…

Then literally a few months later, he’s taking down previously UNBEATABLE controls.

(Like George Karanastasis’s Arthrozene VSL…)

And Luke is one of only a HANDFUL of copywriters on the PLANET…

Who wrote a single VSL 
that generated over 9-figures in sales!

(This VSL is still ACTIVELY running on cold traffic… bringing in 6-figures PER day.)

Which kind of pisses me off…

Because it took me YEARS to accumulate those kinds of numbers.

But as undeniable as Luke’s wins are…

He’d admit to you… he doesn’t really have a lot of “natural” copy instincts.

WHAT he does have… are some pretty incredible “rainman-like” pattern recognition skills…

Which he developed in his previous career as an SAT tutor.

(Fuckin’ nerd. 🤓😂) 

So he brought THOSE skills to copywriting…

And the reason he got so good so fast…

Is because he was able to look at what other world-class copywriters were doing… on a mostly “unconscious” level…

And reverse-engineer WHY those methods were so effective.

In other words…
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While running our previous copywriting agency together…

Luke CONSTANTLY took different ideas that Stefan and I came up with “naturally” on our weekly brainstorming calls.

And built step-by-step SYSTEMS for generating those SAME kinds of ideas “on demand.”

He’d literally spend hundreds of hours…

Breaking shit down into details I never even consciously considered.

I used to make fun of him for it!

It just seemed like SO much work…

When we already HAD a ton of stuff that needed to be done.

But as we got deeper and deeper into working with AI…

I started seeing the POTENTIAL of what Luke was doing.

I realized how VALUABLE it was to be able to DECONSTRUCT copy at such a granular level.

Valuable… in MULTIPLE ways.

Because not only was it great for training junior copywriters…

(And bringing them up to a PROFESSIONAL level… FAST.)

But it also gave us an unfair advantage for TRAINING AI Large Language Models to write true A-level copy.

Needless to say… I was ALL IN.

So For The Last Two Years, Luke And I Worked Our Asses Off… 

DECONSTRUCTING The Entire Process Of Crafting World Class Copy!

We went all the way back to the beginning…

And we broke down EVERYTHING needed to consistently generate world-class conversions with HIGH levels of certainty.

Like…
  • ​Understanding your customer Avatar at an “obsessed stalker hiding in the bushes” level…
  • Using “Attention Hacking” to create EMOTIONAL HOOKS that are IMPOSSIBLE to ignore… in even the MOST saturated markets…
  • And crafting INTUITIVE MECHANISMS… that leverages ALL of your prospects’ pent up desires… and establishes YOUR product/service as the ONLY way to achieve their goals.
In other words…
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This means…

We’re able to take ALL the PROVEN strategies we’ve developed…

From generating well over $300 million for clients…

Writing HUNDREDS of winning controls

CONSULTING with many of the TOP 7, 8 and 9-figure businesses in direct response marketing TODAY…
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To Start Writing The Kind Of Copy That You KNOW Is Going To Convert!

And I’m talking about ALL kinds of copy.

NOT “just” emails.

NOT “just” ads.

NOT “just” anything.

Because if you want to LEVEL UP as a copywriter…

If you want to survive the AI PURGE… and STAY in demand… where you’re fully booked MONTHS in advance…

If you want to be able to charge high fees… and negotiate bonuses + rev shares… and partnership opportunities…

Then you should be able to write EVERY kind of copy that a business needs to scale.

Because “one trick ponies” are getting phased OUT of the market.

I mean… have you seen 
the public job boards lately?

It’s a WASTELAND.

You have people who’ve been writing copy for YEARS… 

Competing for the SAME low-level email gigs as rookies who took a free Youtube course.

And the people POSTING the jobs… can’t even tell them apart.

Because it doesn’t matter how long you’ve been doing this.

ALL that matters… is the level of CERTAINTY you’re able to deliver to clients.

And The SUREST Way To 
Deliver That Certainty… 

Is To Become A “Wild Card Copywriter”

Before I got into copywriting, I played professional poker for SIX YEARS.

(I have plenty of stories… for another time.)

In poker terms, a WILD CARD (or Joker) is the STRONGEST card in the deck.

And the REASON it’s so strong…

Is because a WILD CARD doesn’t have a set value.

A WILD CARD improves the value of ANY hand.

So depending on what other cards you’re holding…

You can use a Wild Card to make a pair.

You can use a Wild Card to make a straight.

You can use a Wild Card to make 4 of a Kind.

You can use a Wild Card to make a ROYAL F’N FLUSH.

The point is…

Whatever cards you’re holding…

Adding a WILD CARD makes that hand STRONGER.

Because a WILD CARD can become ANYTHING you need it to be.

So… how does that apply to COPYWRITING and DIGITAL MARKETING?

And why are HUNDREDS of 7, 8, and 9-figure companies all DESPERATELY looking for Wild Card Copywriters right now?

Well, it’s because…

A “Wild Card Copywriter” Has The Skills & Confidence To Write ANY Piece Of Copy A Business Needs!

So if a business needs new ads written…

A Wild Card Copywriter can write it.

If a business wants some Advertorials

A Wild Card Copywriter can write it.

If a business needs a new sales letterVSLeCom page… or webinar script

A Wild Card Copywriter can write it.

And yeah, if a business needs emails

Clearly, a Wild Card Copywriter can write THOSE, too.

As A Wild Card Copywriter
You Can Confidently Take On (And CRUSH) Any Copy Project A Business Needs Help With… 

This makes it 10X easier to find new clients.

And that’s not “marketing talk…”

That’s basic MATH.

Because let’s say 10% of the market is looking for an EMAIL copywriter… at any given point in time.

So if you “JUST” write emails, then you’re ONLY an option for that 10%.

Those are the only people you’re qualified to help.

This means you’re DISQUALIFYING 90% 
of the potential market from HIRING you.

But as a Wild Card Copywriter, you’re qualified to help with ANY copy project you come across.

This means…

You can serve the 10% looking for emails.

You can serve the 10% looking for ads.

You can serve the 10% looking for VSLs.

You can serve the 10% looking for advertorials… sales letters… webinars… conversion content…

And since Wild Card Copywriters understand the ENTIRE conversion process…

You can even help those who want more “strategic” help… with their offers, or positioning, or mapping out their funnels.

(Easy “consulting”/CRO work… where you don’t HAVE to “write.”)

The bottom line is…
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This means…

You have WAY more “PATHWAYS” to get started with a client.

Because you can fulfill WHATEVER their biggest copy (or marketing strategy) need is at the time.

So Wild Card Copywriting = MORE clients.

And that’s just the beginning.
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Remember… this game is all about CERTAINTY.

THAT’S what clients are looking for.

ESPECIALLY nowadays… in the age of AI… where their competitors are RAPIDLY testing offers.

So businesses don’t have TIME to waste.

They want to work with copywriters who MINIMIZE their risk…

Who they KNOW can do a GREAT job for them… 

Without causing any headaches.

And the easiest way to DELIVER that certainty…

The BEST way to PROVE you can do a great job for a client… is by actually DOING a great job for that client.

THAT’S the “secret” behind my success.

THAT’S the process I used to turn a quick little $5K “Cross Sell” gig for VShred… into nearly $400K in fees + performance bonuses.

That’s ALSO the process I used to go from writing the sales letters for Copy Accelerator events… 

To getting Stefan and Justin to EACH pay me over 6-figures.

And it’s the SAME process I used to achieve equity shares in different businesses.

So… how can this work for YOU? 

Well… let’s say you wrote a sales letter for a client.

You used OUR processes… so the letter performed really well.

It ACTUALLY made sales.

And you were easy to work with.

So the client was happy.

Now… the client needs new ads to run more traffic to that sales letter.

And new email swipes so they can get affiliates to mail to that sales letter too.

Well, who do you think they’re going to reach out to FIRST?

Are they gonna run over to the job boards… and put their faith in a random unknown…

(Which carries RISK)

Or… are they going to look for a PROVEN commodity?

Someone who’s ALREADY done a great job for them?

(YOU!)

It’s an EASY choice, right?

They’re obviously going to reach out to you…

And see if you have the bandwidth to handle taking on the work.

So now… you’re writing ADS and EMAILS for them, too!

And they’re THRILLED to pay you more money…

Because you’re filling ALL of their copywriting needs.

Do you understand how much of a RELIEF that is for business owners?

To have a copywriter on call… who they can TRUST?

To KNOW… that whatever copy needs pops up… 

They already have someone who can CRUSH the project for them?

This makes you INFINITELY more valuable to that business.

And not only are you making MORE money from that client…

It puts you in a MUCH stronger position to start negotiating retainers… royalties… partnership shares… 

And all the other juicy REWARDS that comes with offering CERTAINTY.

And remember…

You never would have even FOUND this client in the first place… 

If you didn’t have that full-stack WILD CARD COPYWRITER skill set.

If you ONLY write emails… they wouldn’t have hired you.

Because they weren’t LOOKING for emails at the time.

And if you ONLY write emails… 

You can’t capitalize on these “upsell” opportunities… that are SO common… ONCE you prove your worth.

That’s why developing the WILD CARD COPYWRITER skill set…

And being able to write ANY kind of copy deliverable at a PROFESSIONAL level…

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It gives you UNLIMITED OPTIONS when it comes to clients…

AND puts you in a POWER position to charge those clients MORE…

Because you aren’t just offering “deliverables…”

You’re taking their COPYWRITING PROBLEM off their plate.
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Because you don’t have to RELY on other copywriters to get the job done.

You don’t have to waste time vetting copywriters…

You don’t have to cut into your profit margins by paying their fees…

Because you have the capability to quickly crank out WHATEVER copy is needed to generate sales.

This puts you in CONTROL of your business.

It gives you STABILITY and SECURITY… in this crazy world of entrepreneurship.

And when you SCALE large enough… to where you don’t WANT to have to write the copy anymore…

(Even though we have AI systems that MINIMIZE the time required…)

You’ll be able to easily EVALUATE any copywriters you choose to hand it off to…

Because you’ll understand EXACTLY what’s needed to CONVERT.
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And that certainty is MORE important today… than EVER.

Because real talk…

I COULD’VE taken a MUCH different approach with this letter.

I could’ve exploited ALL the REAL FEAR that many copywriters are facing right now.

I could’ve talked about how the jobs are drying up…

How AI is taking over… 

And slaughtering the NEED for low-level writers…

(Where the market is already OVERSATURATED…)

And how 80% of people who call themselves copywriters today… will be forced to do something else to pay their bills within the next 2 years.

Because I can EASILY justify ALL of those statements.

Be real. We SEE what’s happening.

But the reason I chose NOT to take that approach…

Is because I’m not writing to the bottomfeeders anyway.
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Who Barely Make Enough To “Get By…” This Letter Isn’t Even FOR You!

I can’t help THOSE people.

Their fate is SEALED.

The pain train is coming… REGARDLESS of what I say.

THIS letter is for those who aspire for MORE.

More money…

More freedom…

More recognition…

More exciting, revenue-generating opportunities…

That give you a chance to “earn like the ELITES…” 

While working on dope projects with people who recognize and APPRECIATE your talent. 

THIS Letter Is For Those Who Want To Get GOOD ENOUGH To THRIVE In The CONSOLIDATED Copywriting Market…

Those who want to rebuild the world… 

AFTER all the pretenders get taken out by the AI Asteroid.

Because if I told you it was all “doom and gloom” out there, I’d be LYING to you.

For those who know what they’re doing…

For those who actually GIVE A SHIT…

For those who can operate out of a state of CERTAINTY…

And DELIVER that CERTAINTY to their clients…

We’re Entering An Era 
Of Absolute Abundance

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I’m telling you… flat out…

The demand is THERE.

Luke and I get approached by 7-9 figure businesses almost DAILY.

ALL of them want Wild Card Copywriters to help them SCALE.

And we don’t even KNOW enough qualified writers that we feel COMFORTABLE sending their way.

So… we decided to CHANGE that.

We spent the last 6 months…

Completely revamping our monthly coaching program, GENESIS…

To create…

The First Ever INCUBATOR For Developing WILD CARD COPYWRITERS

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This ISN’T another program about “writing emails.”

We can teach you THAT in a weekend.

But GENESIS is about SO MUCH MORE.

GENESIS is about ARMING you with ALL the “WILD CARD COPYWRITER” SKILLS you need to crush it in today’s RAPIDLY evolving market.

More importantly…

Genesis is about POSITIONING you to make the MOST out of the UNIQUE window of opportunity in front of us right now.

Because I can’t tell you what’s going to happen after 3-5 years…

(Nobody can.)

But if you play your cards right, NOW…

You won’t have to worry about WHAT happens…

Because you can already be SET UP by then!

With ALL the skills, the resources, the client connections, the growth systems, and the WAR CHEST full of fees and royalties… to live life on YOUR terms.

THAT’S why we decided not to “rebrand” GENESIS.

It already HAS the perfect name.

Because we consider this program to be the BEGINNING of your new life.

In fact, if I had to sum up the mission of GENESIS in just 4 words, it would be this…

“Write Anything. BECOME Anything.”

And it ALL starts by giving you that complete Wild Card Copywriter skill set.

So inside Genesis, we share ALL our finely-tuned processes… for writing ALL the different forms of copy today’s businesses need to scale.
  • Ads.
  • ​Emails.
  • ​Traditional VSLs.
  • ​Sales letters.
  • ​Conversion content.
  • ​Advertorials.
  • ​In-feed VSLs. 
  • ​Book A Call VSLs.
  • ​Webinars.
The goal is to get you to be able to write ALL of it… at a PROFESSIONAL level.

Meaning… whenever there’s an opportunity to tackle one of these projects…

You’ll KNOW you have the CONFIDENCE and COMPETENCE to take the project on… and CRUSH it.

You’ll know WHAT TO DO… and WHY…

Because you’ll understand copy at a level that VERY few copywriters even come close to.
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We all know TIME is money…

Well, inside Genesis… we show you SYSTEMATIC processes for producing HIGH-LEVEL copy… 10X faster than most copywriters.

And yes… this LEVERAGES AI.

Because copywriters who REFUSE to embrace AI will become EXTINCT.

That’s not just “my opinion.”

That is the REALITY of the market.

It’s what I’ve been TOLD by DOZENS of the smartest business owners I know.

They don’t WANT copywriters who are anti-AI…

Because that would be the equivalent of bringing on a writer who still insists on writing everything with quill and ink.

They’re too fucking SLOW to COMPETE.
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And we’re NOT just talking about “prompts” that spit out “OK” copy.

We’ve moved WELL beyond prompts…

Into full-blown SYSTEMS that ASSIST you at EVERY step of the copywriting process…

Research…

Ideation…

AND Execution.

To be clear…

These are the SAME systems Luke and I would use MANUALLY to write copy…

We DON’T believe in just letting AI have “all the control.”

At the end of the day, YOU still have to be the one calling the shots.

Using your judgment.

Guiding the copy.

But by leveraging AI CORRECTLY… you’ll produce higher-QUALITY copy… that has a HIGHER chance of converting… in MUCH less time.

Which is a lifesaver…

(Especially if you have a million other things on your plate.)

Plus… you’ll be able to help OTHER businesses with THEIR AI systems and processes.

You can take on AI consulting jobs…

And build CUSTOMIZED COPYWRITING BOTS for businesses.

We’ll show you HOW to build them.

(It’s NOT hard.)

And CHARGE for them.

Because we’re giving you the COMPLETE skillset.

This ALSO Includes The Ability To Operate At A STRATEGIC Level… 

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For example…

You’re going to understand OFFERS at a level very few people on the planet can come CLOSE to.

Which will make you a VALUABLE asset to any business…
(We’ve been working on a COMPREHENSIVE process for coming up with the PERFECT offer for ANY market.)

You’re going to discover how to BLEND copywriting with VISUALS and AUDIOS… to PERSUADE across multiple modalities.

We were just talking to Ron Lynch about this the other day…

(Ron’s a direct marketing LEGEND… who’s helped generate over 6.5 BILLION dollars for companies like GoPro.)

And it’s becoming OBVIOUS that one of the BIGGEST (FUTUREPROOF) opportunities today…

Is elevating copywriters into becoming CREATIVE DIRECTORS who can take OWNERSHIP of the entire production process.

So we’re going to bring in the BEST OF THE BEST to make sure you acquire this SKILL SET.

From video editors… to actual MOVIE directors… we have some CRAZY plans.

The Bottom Line Is:

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Remember… a WILD CARD can become whatever you want it to be.

And that’s what we WANT for you.

We want to give you a valuable SKILL SET… 

So you can acquire the clients you need…

To at least earn a STABLE and SECURE living…

(In our opinion, this is a consistent 10-15K/month. But your goals may vary.)

THEN… once you’re there… 

When you’re no longer worried about how your bills are getting paid…

That’s where the fun STARTS.

And we can help you tackle the BIG opportunities…
 
Like launching your own offer…

Moving into pure-performance deals…

PUBLISHING other experts…

Or whatever other DISRUPTIVE opportunities emerge in this rapidly-moving market.

We’re Doing ALL Of These Things… And We’ll Pave That Path FOR YOU… 

So You Can Follow In Our Footsteps!

Now… if you’re still reading this… that means you GET the vision.

You REALIZE that becoming a Wild Card Copywriter is the KEY to THRIVING in today’s marketplace.

But… what does this actually LOOK like?

What Do You Actually 
GET Inside Genesis?

Well… first of all, you’re getting actual ACCESS to me and Luke

Two of the most in-demand copywriters ACTIVE today.

You’ll be interacting with us… LIVE… multiple times per week.
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This is the main interactive TRAINING call of the week.

On these calls, we teach you cutting-edge copywriting concepts.

We deep dive into different copy STRUCTURES…

So you gain the abilities to write winning ads, emails, advertorials, sales letters, VSLs, and anything else you’d want to write.

We do LIVE breakdowns of WINNING Copy…

(Offers that we KNOW are crushing… because we’ve written them ourselves… or know the people behind them.)

We walk you through SYSTEMATIC processes for leveraging AI to ENHANCE your copy.

And whatever else we feel you NEED.

Because the sole purpose of this call is to help you get REALLY good…

So you can get PAID!

And that’s just the START.

Because while understanding the CONCEPTS is important…

The way you REALLY good at writing copy… SCARY good… is by ACTUALLY writing copy. 
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Where We Work WITH You On Your Copy… Give You REAL-TIME Feedback… And Show You EXACTLY What To Do To Boost Conversions!

Look… 

Even if you IGNORED most of what was in the program…

And JUST came to these weekly CERTAINTY calls…

I’m STILL confident you’d get an INSANE ROI on GENESIS.

Because I don’t really know any other program…

Where TWO of the TOP copywriters active today…

Who EACH have MULTIPLE CONTROLS… running on COLD TRAFFIC right now… for SEVERAL 9-figure companies…

Will literally work WITH you on your copy!

In fact, a lot of copywriters go their entire CAREERS… without getting any meaningful FEEDBACK on their copy.

Which is WHY they plateau…

Because they end up making the SAME mistakes over and over…

Without understanding WHY they’re making those mistakes.

But inside Genesis, you don’t have to ever worry about that happening to you.

And whether you’re working with clients you’re trying to impress…

OR… working on your own offers… that you’re trying to SCALE on Cold Traffic…
  • We Can FIX Your Copy FOR You… LIVE… In Real Time
In fact… we do this EVERY single week.

We spend TWO FULL HOURS… going through our members’ copy…

Telling them EXACTLY what to do… to MAXIMIZE their CONVERSIONS.

Those who attend these calls… get REALLY good.

From copywriters who’ve literally 10X’d their income…

To offer owners… 

Who are FINALLY getting PROFITABLE results on cold traffic… by simply implementing what we tell them.

These “Certainty” calls are a MASSIVE SHORTCUT…

That allows you to enjoy MAJOR WINS… right away…

WHILE you’re honing your skills.

So WHILE you’re working on “getting good…”

You can just hop on these calls…

And let US handle the hard work…

Fixing your copy FOR you… while YOU reap the rewards.
  • We Can Also Help You Land Your Dream Clients… In Multiple Ways!
By GIVING you the Wild Card Copywriter skill set… you become ELIGIBLE to work with MORE, higher-paying clients.

But… how do you actually FIND and SIGN those clients?

Well… we got you covered there, too.

First, we have WEEKLY “Business Of Freelancing” calls with Brian Speronello.

We call Brian “the Pro’s Pro…”

Because not only has he been consistently earning multiple six-figures as a freelance copywriter for years.

But he’s EXTREMELY dialed in… when it comes to MANAGING the client relationship.

You can help you with your outreach… negotiating contracts… how to handle the “sales calls…”

Basically, everything you need to turn prospects into paying clients.

And since it’s always best to hear from MULTIPLE voices…

We ALSO regularly tap into our network… 

And get some of the most SUCCESSFUL/rapidly growing copywriters we know…

To share THEIR best Client Acquisition strategies as well.

From cold outreach…

Cherrypicking GOOD gigs from places like Upwork…

To using CLIENT ATTRACTION CONTENT… that brings in INBOUND leads… 

We’ll cover ALL the best client acquisition strategies… that are working NOW… into 2025.

And that’s not even the MOST exciting part.

In many cases, we can just skip all the BS…

And connect you to clients DIRECTLY. :)
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Where Dozens Of 8 And 9-Figure Businesses Look FIRST… Whenever They Need New Copywriters!

We all know the public job boards are a hellhole.

Every posting has HUNDREDS of copywriters competing for it.

Plus… it’s usually filled with underpaying, NIGHTMARE clients anyway.

And that’s NOT by coincidence.

It’s because many of the TOP 7-9 figure direct response companies don’t even LOOK at those job boards…

Because we help them FILL their copywriter roles… BEFORE the public even HEARS about any “openings.”

And I’m not talking about cheap, slave rate jobs.

I’m talking about PREMIUM copy gigs…

At some of the MOST successful companies!

Everything from $15-20K VSL jobs…

To “in house” roles at TOP agencies or business…

(Roles that can reach 6-figures a year… with salary + performance bonuses).

In fact… we recently helped a Genesis member land an ad writing job at the $300M/year VShred…

Because their CMO reached out to me DIRECTLY… looking for help in filling the role.

And we have high-quality jobs pouring in ALL the time…

Because we have an EXTENSIVE network…

PLUS… we have a STRATEGIC PARTNERSHIP with Copy Accelerator Pro…

Ran by our good friend (and former business partner) Stefan Georgi.

That’s a $30K/year mastermind… filled with 70+ 7-9 figure direct response businesses.

And that program is NOT open to freelance copywriters…

So whenever any of those companies are looking for new copywriters…

We get those opportunities FIRST… 

And we pass them along to Genesis members.

The crazy part is…

Many of these jobs only get a HANDFUL of applicants… 

So they’re actually EASIER to get than the public job board scraps.

And if we want these companies to CONTINUE coming to us first…

We have to bring MORE “Wild Card Copywriters” on board…

So we can FILL these roles with quality people.

Plus… in addition to the TRAINING, the FEEDBACK, and the JOB OPPORTUNITIES…

As An Active Member Of Genesis, 

You Get Access To ALL Of Our Past, Present And Future PREMIUM AI Copywriting Workshops… For FREE!

It’s no secret that we put on the HIGHEST-rated AI Copywriting workshops in the industry.

We’re CONSTANTLY pushing the market forward with NEW discoveries…

Because we’re ACTIVELY using this stuff on a weekly basis.

And as a Genesis member… you get access to ALL of our PREMIUM Workshops.

This includes:
  • The “Attention Hacking”  Workshop… 
Where we show you how to leverage AI to COMMAND attention in ANY market

And generate “IMPOSSIBLE to IGNORE” hooks…

Using our PROVEN Speed2Emotion framework…

Which is modeled off of the MOST viral videos on the entire Internet.
  • The AI Avatar Machine Workshop… 
Where we show you how to use advanced, step-by-step AI workflows…

To uncover “Obsessed Stalker” level insights into your prospects’ psyche…

So you can tell them EVERYTHING they need to be told…

And sell them in the EXACT way they WANT to be sold…

To make buying YOUR products/services their ONLY sensible option.

(It’s Like Getting Your Customers To Write High-Converting Sales Copy FOR You!)

This SYSTEMATIC process allows you to conduct a MONTH’s work of ADVANCED market research in minutes…

And “print out” a detailed Avatar Manifold… that serves as a BLUEPRINT to the buying center of your prospect’s brain.

(Pro tip: Send one of these Manifolds to prospective clients… and I’d be SHOCKED if they didn’t hire you on the spot!)

Plus… 
  • The Revolutionary 
  • “AI Email Mastery” Workshop… 
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Using Simple 30 Second Voice Notes!

I didn’t LEAD with this in the sales letter…

Because I didn’t WANT this letter to appeal to people looking for “push button” solutions.

But NOW that you understand the big picture…

We HAVE those push button solutions too.

And even though I make fun of the “dreamer” copywriters who think this job is just writing emails from the beach…

With the SYSTEMS and AUTOMATED CHATBOTS that are included in AI Email Mastery…

It’s ACTUALLY possible to do that.

Because we can show you how to generate REALLY high-quality “Click Driver” emails AND “Book A Call” emails…

By sending simple 30 second VOICE NOTES from your phone.

So while I DISCOURAGE copywriters from JUST writing emails…

If you DO write emails, these processes will slash your “writing time” by 90%...

And make it EASIER THAN EVER for you to start stacking juicy retainers… or rev share deals.

Hell, we even walk you through one of the most LUCRATIVE opportunities we see… 

Running email promos for clients… and charging 30-50% of the profits.

This is a model we’re ACTIVELY using. 
(We’re scaling this model to multi-six figures a MONTH. And we’re NOT gonna charge you high-ticket prices to “learn the process.”)

I know some of this sounds “hypey…”

But… most people who’ve GONE through AI Email Mastery said it was the BEST workshop they’ve EVER attended.

So you don’t even HAVE to take my word for it…

Just look at what those who’ve gone THROUGH AI Email Mastery have said:
“Understand this ain't just some bullshit course. It's like unlocking a fuckin' genie that grants you email-writing superpowers on demand. And I'm only on day 2! We're talking CLICK-BUTTON SIMPLE here.

You give it a one-sentence prompt, hit that magic button, and BAM! World-class copy starts pouring out like it's on tap. I'm talkin' big idea hooks that would make Agora's panties wet.

Quite simply, this is the only thing you need to print money with emails. “

-Chris Nieves
“Luke & Marios copy training is like nothing else out there. I’ve tried all sorts of AI tools that delivery mostly crap results. But the quality that comes from the training and the tools they have put together are out of this world. I don’t actually want to tell people how good it is otherwise they will have the same advantage.”

-Matt Clark
“Thank you so much for another brilliant workshop with A.I. Email Mastery. On a scale of 1-10 with 10 being excellent this is a 15!!!” 

-Neal Topper
“I have just watched the recording from Day 2 of AI Email Mastery, and am blown away.

These tools and this training are incredible. 

The explanations are clear, and I like the step by step process to follow.

I'm by no means an expert copywriter but even I can see the power of these tools.

I've been playing with them and even without putting in a full brief or rhetorical framework, I like to test things :), the result was impressive.

Thank you for all your hard work in creating these tools and this training.”

-Carrie Wallis
“I can't believe it's only Day 2 of AI Email Mastery. I can't even put a number on the amount of value I've received so far. I literally feel like I ROBBED you guys. I could've paid $497/hour, and I'd still feel like I made out like a bandit. 

And to the people who slept on this workshop... you fumbled. Like, BAD. “

-Ashley Levine
“Where do I begin? This course was totally off of the charts. The ability to produce beyond great copy, the structure, the tools and the creative abilities that can be drawn from their usage are beyond my expectations. The only word that encapsulates what is possible after taking this course is...cha-ching! Thanks Luke and Mario for an outstanding job!”

-LV
“I just ran Luke's prompts from day 1 and then created a chatbot using Mario's techniques from day 2 to sell my own animation course.

I'm kinda mind blown by this whole process. It's amazing.”

-Stefan Iverson
“This training is a total game-changer when it comes to writing super persuasive, click-driving emails. It's not just about learning high-level copywriting techniques—they really go deep into the psychology behind why these methods work so well.

And they lay everything out in a super clean & logical step-by-step order.

But the real standout is the custom AI bots they’ve built. These bots take everything you’ve learned and do 98% of the work FOR YOU, so you can actually put the training to use right away and start seeing results.

Usually, when you’re learning something new, it takes a lot of trial and error and failure before you really get the hang of it. But with these AI tools, you can skip all that pain-filled practice and get straight to the good stuff—actually getting revenue boosting results.

The tools completely wipe out any excuses you might have had in the past for not seeing success before. For the first time, you’ll get exactly what you hoped for when you decided to invest a training.

This combo of expert instruction and AI bots will totally transform how you approach email marketing. If you're serious about writing high-converting emails and want a shortcut to success, this training and AI toolset is a no-brainer. Don't waste more time—jump in and start seeing results today!”

-Roque Lachica
“Normally, my emails take 30 minutes to 2 hours to write, but using my own voice bot plus my personal anecdotes from recent events to create a framework that sounds like me and then adding in value to the email lets me cut that down to 10-15 minutes!” 

-Mike Ox
“I recently had the privilege of participating in the AI Email Mastery Workshop with Luke and Mario, and I must say, they didn't just deliver. They OVERDELIVERED. I feel incredibly lucky to be part of the Genesis community. Now, I've got email superpowers that are going to leave my competition in the dust.” 

-Vinicius Oliveira
“I mean like Luke way over delivered on Day 1 with his comprehensive summary of the course including but not limited to the 5 crucial Copy Blocks, ideation and so much more. 

Mario ... what can I say but "Drama Queen" extraordinaire. He had me sitting on the edge of my chair with bated breath on Day 2 waiting for the BIG reveal.

Then he demonstrated how easy emails could be crafted using dictation.

Frankly, I didn't know that what he was doing was even possible using his bot. 

Can't believe that I was hesitant to register for the program after encountering so many disappointments with previous email training courses purchased in the past.

With all due respect, you guys are "genuine rockstars" when it comes to copywriting.

(I hope that doesn't go to Mario's head but a guy can wish eh?) 

I believe that what I have witnessed is just the tip of the iceberg because what is in store for this week is absolutely mind-blowing. 

AI Email Marketing is definitely one-of-a-kind with nothing that I have encountered over more than two decades even coming close.”

-Wayne Therriault
"Huge props to Mario and Luke for their mind-blowing 5 Day AI Email Mastery workshop. I just attended Day 2, because I missed Day 1... and I was BLOWN AWAY at the AI sorcery they've cooked up for creating amazing email copy using AI. If you're an experienced copywriter, you know most AI copy is average at best... and can sometimes be coaxed to pump out half decent copy - especially when you use Mario and Luke's other AI trainings. But what Mario demonstrated today, was legit A-list email copy generated by Mario speaking into a mic and having AI spit out complete email messages within seconds. It was the craziest thing I've ever seen. I'm clearing my calendar to be on next week's trainings because it's genuinely NEXT level stuff. If they open up this workshop again, I HIGHLY recommend jumping on it, even if it means joining Genesis to get your hands on it. Great job guys!!”


-Gary Gil
“Fellas,

Today's workshop - MIND. BLOWN!

That's the real deal! It's the way many of us hoped AI would help us write ad copy, but until this point, have been disappointed. 

I can't wait to test this stuff out in my business!

Also, please don't sell this stuff anymore - I think Mario was right - it just might be TOO powerful!”

-Geoff Neupert
“This training has been everything so far, best one yet, finally the panacea I’ve been waiting for with A!. I’ve already written a handful of pretty great emails, which I’ve been able to turn into a semi ish compliant FB Ad (still working on it) and an Instagram caption that I just pushed out on a reel last minute. There are so many use cases for this, it’s hard to tear myself away from the computer, I’m having a lot of fun with all the possibilities. My favorite though is using WLM Bot, it really does come up with some A list outputs, once I tone it down and revise it a little more to my voice. And when I iterate with it, it responds like Mario so I’m really getting the whole experience which is great . I was almost tempted to use it to come up with this testimonial, but I thought I’d put in some actual effort. Thanks for the great stuff, you guys never disappoint!”

-Dena Joyner
You get access to ALL of this…

PLUS… any of the NEW workshops we put out.

(Some of those workshops we’re currently planning will be EXCLUSIVE to Genesis… meaning we won’t even SELL outside tickets.)
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AI Implementation…

CRO Strategies…

Email List Managers…

ANIMATION Experts…

Filmmakers…

Mindset Coaches…

These monthly calls are OPEN, for us to bring in WHOEVER will add the MOST value…

And ensure you have ALL the skills you need.

Plus… As A Genesis Member… You Get Access To The FULL Genesis Archives… 

And The “Copy Accelerator VAULT!” 

We’re talking YEARS of world-class trainings… from the BIGGEST names in the industry.

Trainings from Stefan Georgi… Justin Goff… Dan Ferrari… 

ALL the recordings from the past Copy Accelerator LIVE events…
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And whether you’re still looking to land STEADY clients…

You’re already an ESTABLISHED copywriter looking to break through into the TOP level…

Or you’re an internet marketing LEGEND… 

Like paying Genesis member Frank Kern (!)... who’s been with us for over a YEAR…

This REVAMPED program has been MOLDED into exactly what we KNOW the direct response world needs.

It’s designed to position you to not just SURVIVE all the changes in the marketplace…

But LEVERAGE those changes… as a SLINGSHOT to set yourself up for the rest of your life.

And We’re Putting SO Much Work Into This… We ONLY Want Those Who Are COMMITTED To Getting Results!

The world has ENOUGH copywriters/marketers who are looking to do the BARE minimum to get by.

We only want to work with those who are committed to the craft.

Those who want to get REALLY good… so you can get paid accordingly.

That’s why…

We have REAL plans to CHANGE the pricing structure of Genesis in the very near future.

Joining the program… WILL soon require a YEAR’S commitment.

And it will LIKELY require you to pay for the FULL YEAR upfront.

But right now… on this page… you have a chance (probably your LAST chance) to get in BEFORE the structure change.

This means that you can join Genesis today
  • ​Getting ACCESS to me and Luke…
  • Attend our WEEKLY training calls…
  • Get LIVE Feedback on your Copy every single week… (And have us tell you EXACTLY what changes to make to MAXIMIZE conversions)...
  • Access our PRIVATE “Black Market” Job Board… with EXCLUSIVE high-paying copy gigs you WON’T find on the “public job boards.”
  • ​Go through ALL of our PREMIUM VIP AI Copywriting trainings…
  • ​Acquire ALL the skills you need to crush it as a Wild Card Copywriter…
  • ​And add incredible levels of CERTAINTY to your business…
» All for just $497 a month!
(No upfront commitments. Cancel any time.)

Get The COMPLETE “Wild Card Copywriter” Skillset…

And FINALLY Operate Your Business With 100% Certainty!

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I mean… smart companies have LITERALLY paid us $10,000.00 just to train their teams for TWO hours.

(With a massive ROI.)

Yet as a Genesis member…

You get ACCESS to us every single week…

(Including LIVE Two-Hour CERTAINTY calls… where we fix your copy FOR you…)

For less than 5% of that cost!

We’re honestly STUPID for offering membership for this low of an investment.

But… we’re INCENTIVIZED to do it.
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And We Have Companies Who Are RELYING ON Us To Deliver Top Tier Copywriting Talent To Them!

These are business that are LOOKING to hire well-trained copywriters RIGHT NOW.

Yet…

We’ll only EVER recommend copywriters who we KNOW can fulfill.

This means… we MUST get to know you…

Train you…

SEE your work…

And ensure you’re CAPABLE of DELIVERING at the required level.

Because IF/WHEN you’re ACTUALLY good…
We can keep you as BUSY as you want to be.

Because we’re CONSTANTLY getting approached by businesses who want Wild Card Copywriter talent.

And just to be clear…

No, I’m NOT “promising” you jobs.

If you suck…

If you’re lazy…

If you don’t show up to the calls…

And you don’t put the work in to get good…

Then I CAN’T recommend you.

Because I’m NOT gonna risk MY reputation…

And damage the levels of CERTAINTY I’ve established with businesses over the years.
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Yes… 

The sequencing matters.

The FIRST goal is to get you stable and SECURE.

With a healthy lineup of high-paying clients.

So YOU set the target.

5K... 10K… 15K/month.

Whatever YOU need.

Doesn’t matter to ME.

But just know…

That target isn’t the CEILING.

It’s just the first CHECKPOINT.

And once you’re there…

That’s where the fun REALLY begins.

And once you have the necessary SKILLS…

Our goal… is to guide you towards the BIG opportunities.

Offers. Partnerships. Publishing. 

FULL CREATIVE Expression.

The same shit we’re ACTIVELY focused on ourselves.

Inside Genesis, we’re FULLY TRANSPARENT. 

We tell you EXACTLY where we think the puck is going…

And HOW we’re capitalizing on it.

Because we’re building in REAL TIME…

Writing the roadmap FOR you… as soon as we clear the roads.

And Your Future 
Is 100% YOUR Choice!

You can ride along WITH us…

Leverage OUR proven systems…

(Backed by over $350 in online revenue)

Our MASSIVE network… of the TOP businesses and copywriters in direct response today…

And the incredible amount of CERTAINTY we can give you…

To shortcut your path to the top.

Or…

You can CHOOSE to navigate these murky waters on your own…

And HOPE you’re not one of the few copywriters who make it safely back to shore.

Again… it’s YOUR choice.

You can CHOOSE to live in constant fear.

Fear of not being good enough.

Fear of getting REPLACED.

Fear of wasting YEARS of your life without any meaningful progression.

Or you can choose CERTAINTY.
The CERTAINTY of knowing you can deliver for clients.

The CERTAINTY of knowing your copy will convert.

And the CERTAINTY of knowing… that you made the MOST out of the ABUNDANT opportunities flooding into the market RIGHT NOW.

Because those opportunities WON’T last forever.

So you better eat NOW… while the gettin’s good.

And the dinner bell is RINGING loudly.

So you know what to do.

And when you make the SMART choice

The SAFE choice

The only LOGICAL choice

Then Luke and I will see ya on the inside.

Best of luck,
Mario Castelli

Get The COMPLETE “Wild Card Copywriter” Skillset…

And FINALLY Operate Your Business With 100% Certainty!

“Damn, you guys killed it. Can’t believe this is only day 2.

Before this workshop, I was getting a little antsy. Lots of potential clients and lots of copy wanted, along with my own offers.

No problem when I’m in the writing flow… but a nightmare on those writer’s block days.

But seriously, after day 1 and 2, I’m 100% confident I can not only produce copy for all these clients, but produce killer A level copy AND enjoy the entire process AND still have time to have a life lol. This is AI mastery light years ahead of everyone else in AI.

On a more personal note, you guys are helping me increase the love of the game and expand what I think is possible AND know I can execute.

Super grateful. Thanks Mario and Luke”

-Darryl Elvina
“Mario & Luke,

There is a saying that a good marketer should always "provide value and over-deliver."

You guys are masters of both.

In a humous way ya'll teased, while promoting the offer. It was almost impossible not to get hooked in.

Day 1 was mind-blowing. Luke is master at prompting.

Day 2 was amazing. Mario is able to take Luke's information and simplify it.

I can't wait to attend the rest of the classes.

I, probably like many others, have purchased several online courses/trainings, but quite honestly Mario and Luke are the best.  

THESE GUYS ARE MASTERS AT ONLINE MARKETING.  

They are always joking and kidding around, but here's the bottom line --> when it comes to online marketing, these guys "walk on water."

Not only do they provide expert level training, they provide the actual copy, background reference documents and prompts. To be honest, if all they did was provide the A.I. prompts and nothing else, the class price would still be a steal.  

There is a saying that says --> Success leaves clues <-- These guys are super-successful. All you need to is just mimic what they say/do/teach and you will also be successful.

Anyone interested in online marketing should definitely sign up for the "AI Email Mastery" course.  

While you are at it, look up their other courses.”

-Richard G.
“What the actual fuck did I fucking watch in this workshop and we're only on day2?! To put it this way EVERYONE who doesn't have this workshop is in BIG TROUBLE. Awesome so far guys!”

-Nikolaij Bjerck
“Luke & Mario's 'AI Email Mastery Workshop' is beyond God-like. I started, struggling with emails, and left feeling like an unstoppable email sorcerer (Yay!) I could practically hear my inbox bowing in submission (... Yes Master, What is your next wish, command or desire!) - If you skip this workshop, you're missing out on the greatest transformation in AI copywriting history.
Tom Harper (Newest Copywriting Genius) ... "That's okay minion! You can kiss and wash my feet later!"

-Thomas Harper
“Mario and Luke’s Email AI training was next-level insane. Watching Mario casually generate high-quality emails just by talking was wild—like, how is this guy just speaking emails into existence? I swear, at one point, I thought he might start reading my mind. Then Luke broke down copy blocks and frameworks with so much depth, I was half expecting him to pass out from over-explaining. But honestly, the guy’s brain is a national treasure. They didn’t just deliver—they overdelivered to the point where my mind is still recovering from how easy they made it all seem. Hail the email messiah.”

-Sean Y
“Blown away "AI Email Mastery." Mario and Luke have totally changed the email marketing game. Their 6-level deep 'open and read the whole damn email' triggers are SICK. What they shared isn't just for emails. Oh no. You can apply the prompts and frameworks to level-up your sales letters, VSLs, webinars, video scripts, ads, you name it. Your copy will explode with personality, curiosity, and excitement...and compel your audience to action. Thanks for creating this, guys!”

-Dean Edelson
“Blown away "AI Email Mastery." Mario and Luke have totally changed the email marketing game. Their 6-level deep 'open and read the whole damn email' triggers are SICK. What they shared isn't just for emails. Oh no. You can apply the prompts and frameworks to level-up your sales letters, VSLs, webinars, video scripts, ads, you name it. Your copy will explode with personality, curiosity, and excitement...and compel your audience to action. Thanks for creating this, guys!”

-Dean Edelson
“Using the process in Mario and Luke's AI Email Mastery, I just wrote an email in 30 seconds that is so good I'm having a hard time keeping my wallet in my pants, and I don't even need the product. 1000/10 recommend.”

-Jo Ellis
“OK. I thought you couldn’t possibly top the magic of the AI Avatar workshop, but I was wrong!

Y’all make my brain hurt - but in a good way! It’s smoking from all the possibilities and opportunities that are definitely to come.

Looking forward to next week.”

-Penelope Carrington
“With the ability to write emails that are so good, so quickly, I'm considering not doing client work anymore, but just using this for my own stuff.
 
My biggest problem that I have copywriting-wise is something I call "creative constipation." I either am flowing or staring at the screen until I start bleeding from my eyes BUT now I don't have to write based on "the stars" or whatever it is that's behind my creativity.
 
Thank you both—seriously, AI has allowed me to have weekends again—this will allow me to have even more free time to do things I want.
 
For those who are on the fence about their training—I say you shouldn’t do it. (I think it’s a mistake to have too many good copywriters to compete with.)”

-Laura Betterly
“You’ve never truly witnessed the Power of Leverage until now. This is the kind of breakthrough that ranks with history’s greatest milestones—the wheel, the printing press, even electricity. I’m only two days in, and my business has already transformed. Mario and Luke have handed us the keys to a whole new world of opportunity.”

-Kurt Koenigee
“I’m blown away… Mario and Luke have exposed the real meat behind writing effective emails in their AI Email Mastery Course. Just understanding the psychology behind emails was worth the cost of the course. Learning how to use AI just takes email writing over the top. I'm so glad I signed up.”

-Yolanda Allen
“So far, my mind is blown by the AI Email Mastery Course. It's almost scary how easy this is going to make it for me to double or even triple the amount of clients that I can work with.

Not to mention, the emails I can now prompt the AI to write are better than some emails I've seen A List copywriters produce and it does it in seconds.

This course was worth the $497 EASILY. Any email copywriter who doesn't get their hands on this is going to be left out of all the fun (and money). Thank you for putting all this together!”

-Zach Austin
“I've been in Genesis for what seems like forever. And I gotta be honest with you - I don't usually write these testimonials because I prefer to keep it to my usual, cynical self.
But here it is.

I joined it to learn the AI stuff. And now it's impossible to leave.

Because every time I see Mario and Luke do a training that's so good, I think there's no way it can be any better.

Yet the next training they do is exactly that - it's orders of magnitude better than what they did before.

And it's usually about the stuff I used to have to spend hours and hours scouring Twitter and Youtube to come up with.
Like hooks for emails, mechanisms for VSLs, and metaphors for complicated UMPs.
And now it's the "AI Email Mastery Workshop".
When I first heard it, it was like "aah, email, you've done it before, what could possibly impress me this time?".
So understandably, I was pretty skeptical.
But, what the hell, curiosity got the best of me.

And holy shit. These guys have outdone themselves yet again.
The first day was a mind blower to say the least.

All I can say is - Luke is an evil man. At first he asks you to come up with hooks just yourself... so he can later humiliate you by showing you how his simple prompt out-works and out-thinks whatever you can come up with by giving you hooks that are 100s of times better than what you did yourself.
But that's nothing.

The next Day Mario takes over the training and he does this thing with just a 30 sec voice prompt -- to write an entire email that's miles better than what I write myself. It's just beyond evil. Like they're laughing in your face.
So if you want to be laughed at and humiliated, join Genesis. Lol.”

-Saul V

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